XBox One UK Price, Now £299.99

Microsoft has Today Begun Advertising a New, Lower Price Point for XBox One in the UK - £299.99. The Console's RRP was Previously Listed at £329.99. Microsoft UK is Labelling the New Price as a Retailer Promotion rather than an Official Price Cut, although this is the Same Terminology Used Back in September, When the Console's Price Tag Last Dropped. "This is a UK-only retail promotion", a Microsoft Spokesperson Told EuroGamer, "and offers great value for fans looking to buy an XBox One ahead of the launch of 2015's highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid 5: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians".


It Marks the 4th Time that, Microsoft has Lowered the Console's Cost since XBox One Launched in November 2013, When it was Priced at £429.99 and Bundled with Kinect plus a Free Copy of FIFA 15. After the Console's 1st Christmas - and in the Lead-Up to the Launch of Titanfall - Microsoft UK Initially Cut the Console's Price to £399.99. XBox One then Became Cheaper Again - Falling to £349.99 - When Microsoft Launched its Kinect-Free Bundle. Then, Last September, Microsoft Cut XBox One's Price to £329.99, ahead of the Launch of Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection. PlayStation 4 Launched in the UK at £349.99, a Price it has Maintained.