VIDEO: Ferrari's AR Showroom App Delves Inside Your Next Supercar

Ferrari probably Doesn't Have a Problem Selling its Line of Supercars. But, When you're One of the Premier Automakers in the World, you Want to Make Sure your Customers Have a Magical Experience When they Enter the Showroom. The New Augmented Reality Showroom App Developed by Zspace, Brings that Technological Sorcery to the Buying Experience by Giving Would-Be Clientele the Ability to Preview the Color and Accessories of their Next Ferrari. Using Metaio's Edge-Tracking Technology to Identify a Vehicle, the App Presents Customers with a 7-Step Walk around of 5 Ferrari Models. In Addition to Showcasing the Exterior of the Cars, the App also Delves into the Vehicle's Innards with Exploded Views of the Braking System and a Working Model of the Drivetrain. The AR Experience will Initially be Available in Australia and Japan with a US Launch at the InsideAR Event in Mid-May.




Info Sources:

http://www.theverge.com/2015/4/14/8409583/ferrari-augmented-reality-app-metaio

http://www.zspace.com.au/Ferrari-Augmented-Reality-Showroom-App

https://youtu.be/DT5Wd8mvAgE