Microsoft and Yahoo! Can End their Search Deal after October 1st

Yahoo's Renewed Search Deal with Microsoft is Even More Laissez-Faire than it Looks at 1st Glance. A Filing from the Internet Pioneer Reveals that, Either Company Can Call it Quits from October 1 Onward -- all they Have to do is Send a Breakup Letter and Sit Tight for 4 Months. There's No Sign that, the Companies are Eager to End their Pact but, the Clause Shows that, the 2 Technology Firms Aren't as Dependent on Each Other as they were Back When they Forged the Original Deal in 2009. Microsoft has Forged a Number of Other Deals, to Use Bing (such as in Apple's Siri and Spotlight), while Yahoo is Confident that, it Can Build Up its Own Ad Platform -- and Maybe, just Maybe, Revitalize its Own Search Tech.




Info Sources:

http://www.geekwire.com/2015/microsoft-and-yahoo-add-new-escape-clause-to-search-agreement

http://www.sec.gov/Archives/edgar/data/1011006/000119312515138387/d911278d8k.htm