Xiaomi Trounced Samsung in China Last Year

We've been Charting Xiaomi's Steady Rise in China over the Past Few Years but, the Latest Stats from IDC, Make it Clear, just How Far the Tiny Phone Company has Come (as well as How Far Samsung has Fallen). Xiaomi Ended Up Leading China's Smartphone Market Last Year with a 12.5% Share of Shipments, while Samsung Came in 2nd Place with a 12.1% Share. Sure, those Numbers May Make it Seem like Xiaomi and Samsung are Basically on the Same Level but, What's Really Important is How they've Changed from 2013. Xiaomi's Market Share actually Rose 186% Last Year, while Samsung's Fell around 22% (and it was the Only Smartphone Company among China's Top 5 to Fall). The Korean Electronics Giant was already Facing Slumping Sales Early 2014, When we Argued that China would Likely be its Next Big Opportunity for a Comeback.


But, from the Looks of it, Xiaomi Basically Ended Up Eating Samsung's Lunch. IDC Notes that, Xiaomi's Reliance on Flash Sales (which Creates Tons of Marketing Hype without Much Effort), Low Prices and Powerful Hardware All Helped it Land the Top Smartphone Vendor Spot. But, Xiaomi Wasn't the Only Big Winner in 2014: Apple also Ended Up Coming in 2nd Place during the Last Quarter in 2014, Thanks to the Double-Whammy of the iPhone 6 and iPhone 6 Plus. While Apple Didn't Make Enough Shipments to Land a Spot among the Top 5 Smartphone Companies in China Last Year, there's a Good Chance it'll Get there this Year if, it Keeps Shipments Up. The Big Takeaway ? 2015 is probably Going to be a Rough Year for Samsung.




Info Source:

http://www.idc.com/getdoc.jsp?containerId=prHK25437515