"More And More Consumers Skipping TV, Going Broadband Only", Says Marchex Director

The Number of Consumers that are Skipping Cable TV and Only Ordering Broadband Services from their ISP is Accelerating, according to a New Study by Marchex. In a Survey of 500 Customers of Large ISPs, the Company Found that, 27% are Now Ordering just Broadband from their Provider, while just 22% Now Order just Television Services. Sports -- Specifically and especially ESPN -- Continues to be the Biggest Thing Keeping Consumers from Cutting the Cord. 40% Ask their Provider about Only Buying for Specific Channels, Suggesting that, the Interest in a la Carte Remains Strong. The Survey also Notes that, Consumers are Unsurprisingly Interested in High-Value Promotional Bundles but, are Increasingly Turned Off by Long-Term Contracts. "Cable companies are coming face-to-face with the threat of disruption. Our data shows that providers need to start addressing pressing consumer demands; otherwise, they risk losing real market share when people decide to cut the cord for good", Stated Marchex Director of Analytics for Marchex.




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