Though it's Still Far from YouTube, Facebook Fired a Shot across its Competitor's Bow by Saying it Now Serves Up a Billion Native Video Views per Day. In Addition, its Latest Update (Rolling Out Soon) has a YouTube-Like View Counter for Public Videos, Making it Easier to Find Popular Selections or See How your Own Uploads are Doing. Facebook Said, 2/3rds of Video Views were from Mobile Devices, a Stat No Doubt Helped Significantly by the New Auto-Playing Feature that's on by Default. A Recent Video Ranking Change also Gives Frequent Video Watchers More Options. But as the NY Times Pointed Out, Facebook's Social Nature Can also Send a Video Viral Quickly. Beyoncé, for Instance, Garnered 2.4 Million Facebook Page Views for a VMA Video in 4 Hours, while YouTube Only Chalked Up a Few Thousand in the Same Time. Facebook also Touted Improved Metrics for Publishers and is Clearly Interested in Generating More Video Revenue -- it Recently Purchased a Video Ad Firm Called, LiveRail.
Info Sources:
http://newsroom.fb.com/news/2014/09/the-latest-on-facebook-video
http://techcrunch.com/2014/09/07/facebook-puts-its-video-reach-in-the-spotlight
http://vimeo.com/105395890
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