VIDEO: "Spotify" Giving 30 Minutes of Nonstop Music if you Watch a Video Ad

Though a Quarter of "Spotify" Users Pay $10 a Month to Avoid Ads, the Other 30 Million Have to Put Up with them. Now, "Spotify" is Set to Roll Out a New Form of Advertising that May Ease (or Add to) Some of that Pain: Video Commercials. There will be 2 Forms: "Video Takeover" Ads will be Played Regularly on "Spotify's" Desktop Apps but, Let Advertisers to Buy an Entire Slot of Time. Meanwhile, "Sponsored Sessions" will Let Mobile Users Watch Short Videos in Exchange for 30 Minutes of Ad-Free Listening. In Either Case, Ads will be Limited to 15- or 30-Seconds. It Might Seem Odd to Play TV Commercials on a Radio Service but, "Spotify" Pitched the Idea to Advertisers in June at Cannes and Major Players like Coca Cola, McDonald's and Ford Signed on for the Launch. Ad Age Said that, "Spotify" will Play Ads Exclusively for those Brands by Year's End in the US, UK and 6 Other Markets. It'll Roll Out Worldwide to Any Interested Company in 2015.




Info Sources:

http://adage.com/article/digital/spotify-s-video-ads-taking/294842

https://www.spotify.com/us/brands

http://thenextweb.com/insider/2014/09/08/spotify-will-now-serve-free-users-video-ads-desktop-mobile

https://www.youtube.com/watch?v=z5yxijE3TuE