Google Buys an Online Polling Startup to Help Improve Google+

You Know What Google+ Really Needs ? More than Anything Else ? Polls. Right, Maybe Not but, Google did just Acquire a Startup (Yes, Another One !) Called, "Polar", that Specialized in Crafting Buzzy Online Polls like "Who did a better job hosting 'The View' ?" and "Is WhatsApp worth $16 billion ?" (No, Really) for Media Outlets and Website Operators. While it Wouldn't be Impossible for those Sorts of Click-Driving Questions to Find a New Home in Google+, that's Not Really Why Google Opened its Checkbook. As the New York Times Points Out, this was actually an Acquihire -- a Deal Meant More to Snag the People Behind the Product than the Product itself. Those Folks (including Co-Founder, Luke Wroblewski, a Big Proponent of Mobile-First Design) are Joining the Google+ Team to do, well, No One Really Knows Yet. Google VP of Engineering Dave Besris, Cryptically Noted on his Own Google+ Page that they'd be Working on Making the Maligned Social Service "even more awesome", which in this Case apparently Means, Helping Fine-Tune the Google+ Experience, especially When it Comes to those Small Screens we Carry with us Everywhere.




Info Sources:

http://bits.blogs.nytimes.com/2014/09/11/google-acquires-online-poll-company-polar

http://www.polarb.com