It Turns Out that, When a GameStop Exec Opens their Mouth, it Doesn't Have to be Controversial, after all. Case in Point: Company President, Tony Bartel, Recently Broke Down Exactly How the Brick-and-Mortar Retailer Makes Money Selling Digital Goods in its Physical Stores; a Figure to the Tune of $724.4 Million. Bartel Tells GamesBeat that, Over 70% of the Season Passes for Game Developer-and-Publisher, UbiSoft, Came Not from Purchases Made through Each Console's Respective Marketplace like you'd Imagine but through, Retail Stores. What's More, he Says that, Many Customers actually Like Being Up-Sold (he Describes it as "Discoverability") on Future Downloadable Content (DLC) Packs at the Time of Pre-Order or Purchase and he has the Numbers to Back it Up too -- Some 30% of All of Watch Dogs' Catch-All DLC Tickets were Bought from his Stores. If you Notice the Store's Clerks are a Little More Pushy than Normal When you Put a Deposit Down for Assassin's Creed: Unity, well, Now you'll Know Why.
Info Source:
http://venturebeat.com/2014/07/14/digital-distribution-isnt-killing-retailer-gamestop-its-only-making-it-stronger
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