Microsoft Started Running Ads Making Fun of Siri Last Year to Promote Windows 8 Tablets. However, the Windows Devices in those Commercials were Always Mute — Until Now, Microsoft Didn't Have a Virtual Personal Assistant of its Own to Answer Back to Apple's Aervice. With this Windows Phone 8.1 Ad, All that Changes. The Commercial Pitches an iPhone 5S against a Lumia 635 and it Shows Off Microsoft's Virtual Assistant, Cortana. The Ad Highlights Something that Siri Can't Presently do: Give Clever Reminders that are Triggered by Events (Talking to a Particular Person, Being Near a Particular Store) rather than Presenting Mere Dates and Times. The Comparison is a Little Strange, however. The Lumia 635 and iPhone 5s are at Opposite Ends of the Price Spectrum and it's a Little Unlikely that any Putative Buyers are actually Directly Comparing the 2.
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https://www.youtube.com/watch?v=w0pjD4qpIpg
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