"Call of Duty: Advanced Warfare" is 2014's "Biggest Entertainment Launch"; Series Tops $10B

Activision Boasts that, "Call of Duty: Advanced Warfare" is the Biggest "Entertainment Launch" of 2014, Saying the Military FPS Sequel Topped "all movie, music and book launches this year". They do Not Offer Actual Sales Figures for the New Game, instead Pointing Out that Counting this Launch, the Entire Series has Topped the $10 Billion Mark in Worldwide Sales. "Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined", Said Bobby Kotick, CEO of Activision Blizzard. "Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year." Though Specific Numbers are Not Included, the Outline their Criteria for this "Biggest Launch" Crown, which Someday May be a Coveted Honor:


"Biggest entertainment launch of the year is based on Call of Duty: Advanced Warfare retail and digital sell-through and reported movie, music and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information and internal Activision estimates. Sales increase of Advanced Warfare versus last year is based on sell-through in week after initial launch."




Info Source:

http://www.businesswire.com/news/home/20141120005311/en/Call-Duty-Advanced-Warfare-Biggest-Entertainment-Launch