​Lowe's "Holoroom" is an Augmented Reality Showroom, Not a Sci-Fi Revolution

Admit it, you've Seen the 'Holodeck' on Star Trek and Thought to Yourself: "I want that". So did the Folks at Lowe's Innovation Lab but, What they Came Up Isn't Exactly Science Fiction. Lowe's "Holoroom" Isn't a Holographic Reality, it's an Augmented Reality: by Covering a Small Space in AR Markers, Lowe's has Created a Room that Allows Customers to View Potential Home Renovations by Looking through the Window of an iPad. Markers Add Accuracy to the AR Experience but, that's Not the Reason the Company Chose an Augmented Experience over a Virtual One. According to Singularity Hub, the Company Explored "Simulator Solutions" but, had to Abandon them due to Concerns over Motion Sickness. Lowe's Plans to Install the "Holoroom" in Select Toronto Stores this Year and will Eventually Allow Customers to Print Out their Own Makers and Continue the Experience from Home. "Holoroom" Doesn't Quite Deliver on the Holographic Fantasy the Name Suggests, but Hey -- Whatever Gets the Bathroom Remodeled.




Info Sources:

http://www.lowesinnovationlabs.com

http://singularityhub.com/2014/06/11/star-trek-style-holodeck-coming-in-to-focus-at-lowes